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Bidder Code liftoff Member no
Media Types display, video TCF-EU Support no
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no GPP Support None
Supports Deals yes Prebid.js Adapter no
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support yes First Party Data Support no
Multi Format Support will-bid-on-one ORTB Blocking Support partial
Safeframes OK no


The Liftoff Bidding adapter requires setup before beginning. Please contact us at

Bid Params

Name Scope Description Example Type
bid_token required super token ‘aaaa123’ string
app_store_id optional pub appstore id ‘5123400’ string
placement_reference_id optional placement reference id ‘912340000’ string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_liftoff hb_bidder_liftoff hb_adid_liftoff
hb_size_liftoff hb_source_liftoff hb_format_liftoff
hb_cache_host_liftof hb_cache_id_liftoff hb_uuid_liftoff
hb_cache_path_liftof hb_deal_liftoff

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