LEMMA
Features
| Bidder Code | lemma | Prebid.org Member | no |
|---|
| Media Types | display | GDPR Support | no |
|---|
| User IDs | none | COPPA Support | no |
|---|
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemma | hb_bidder_lemma | hb_adid_lemma |
hb_size_lemma | hb_source_lemma | hb_format_lemma |
hb_cache_host_lemma | hb_cache_id_lemma | hb_uuid_lemma |
"Deal ID" Ad Server Key
hb_deal_lemma
Integration Note:
Lemma bidder adapter requires setup and approval from the Lemma team. Please reach out to your account manager for more information and to start using it.
Bid params
| Name |
Scope |
Description |
Example |
Type |
pubId |
required |
The publisher ID from Lemma |
1001 |
integer |
adunitId |
required |
Identifier for specific ad adunit |
1001 |
integer |
bidFloor |
optional |
The minimum bid value |
1.07 |
float |
