Back to Bidders

LEMMA

Features

Bidder Code lemma Prebid.org Member no
Media Types display GDPR TCF Support no
User IDs none USP/CCPA Support no
Supply Chain Support no COPPA Support no
Demand Chain Support no Safeframes OK check with bidder
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemma hb_bidder_lemma hb_adid_lemma
hb_size_lemma hb_source_lemma hb_format_lemma
hb_cache_host_lemma hb_cache_id_lemma hb_uuid_lemma
hb_cache_path_lemma hb_deal_lemma

Integration Note:

Lemma bidder adapter requires setup and approval from the Lemma team. Please reach out to your account manager for more information and to start using it.

Bid params

Name Scope Description Example Type
pubId required The publisher ID from Lemma 1001 integer
adunitId required Identifier for specific ad adunit 1001 integer
bidFloor optional The minimum bid value 1.07 float

Back to Bidders