Fidelity Media


Bidder Code fidelity Member no
Media Types display GDPR Support yes
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_fidelity hb_bidder_fidelity hb_adid_fidelity
hb_size_fidelity hb_source_fidelity hb_format_fidelity
hb_cache_host_fideli hb_cache_id_fidelity hb_uuid_fidelity

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
zoneid required The ad zone or tag specific ID '27248' string
floor optional The floor CPM price for the request 0.1234 float
server optional Bidder domain (default '') '' string