Conversant
Features
Bidder Code | conversant | Prebid.org Member | yes |
---|---|---|---|
Media Types | display, video | GDPR Support | yes |
User IDs | criteo, id5Id, identityLink, liveIntentId, parrableId, pubCommonId, unifiedId | COPPA Support | no |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_conversant |
hb_bidder_conversant |
hb_adid_conversant |
hb_size_conversant |
hb_source_conversant |
hb_format_conversant |
hb_cache_host_conver |
hb_cache_id_conversa |
hb_uuid_conversant |
"Deal ID" Ad Server Key
hb_deal_conversant
Bid Params
Name | Scope | Description | Example | Type |
---|---|---|---|---|
site_id |
required | The site ID from Conversant. | '87293' |
string |
secure |
required (for secure pages) | If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure | 1 |
integer |
bidfloor |
optional | Bid floor | 0.50 |
float |
tag_id |
optional | Identifies specific ad placement. | 'cnvr-test-tag' |
string |
position |
optional | Ad position on screen. See details below. | 1 |
integer |
mimes |
optional | Array of content MIME types supported. Required for video | ['video/mp4'] |
Array<string> |
maxduration |
optional | Maximum duration in seconds for this video as an integer. | 30 |
integer |
api |
optional | Array of supported API frameworks. See details below. | [2] |
Array<integer> |
protocols |
optional | Array of supported video protocols. See details below. | [2] |
Array<integer> |
white_label_url |
optional | Override the destination URL the request is sent to. | 'https://mydomain.com/hbendpoint' |
string |
pubcid_name |
optional | Name of the pub common id. Conversant adapter can read the id directly if the UserID module is absent. Default is _pubcid. | _pubcid |
string |
The following values are defined in the ORTB 2.5 spec.
position
0
: Unknown1
: Above the Fold3
: Below the Fold4
: Header5
: Footer6
: Sidebar7
: Full Screen
api
1
: VPAID 1.02
: VPAID 2.03
: MRAID 1.04
: ORMMA5
: MRAID 2.06
: MRAID 3.0
protocols
1
: VAST 1.02
: VAST 2.03
: VAST 3.04
: VAST 1.0 Wrapper5
: VAST 2.0 Wrapper6
: VAST 3.0 Wrapper7
: VAST 4.08
: VAST 4.0 Wrapper9
: DAAST 1.010
: DAAST 1.0 Wrapper