Conversant

Features

Bidder Code	conversant	Prebid.org Member	yes
Media Types	display, video	GDPR Support	yes
User IDs	criteo, id5Id, identityLink, liveIntentId, parrableId, pubCommonId, unifiedId	COPPA Support	no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

hb_pb_conversant	hb_bidder_conversant	hb_adid_conversant
hb_size_conversant	hb_source_conversant	hb_format_conversant
hb_cache_host_conver	hb_cache_id_conversa	hb_uuid_conversant

"Deal ID" Ad Server Key

hb_deal_conversant

Bid Params

Name	Scope	Description	Example	Type
site_id	required	The site ID from Conversant.	'87293'	string
secure	required (for secure pages)	If impression requires secure HTTPS URL creative assets and markup. 0 for non-secure, 1 for secure. Default is non-secure	1	integer
bidfloor	optional	Bid floor	0.50	float
tag_id	optional	Identifies specific ad placement.	'cnvr-test-tag'	string
position	optional	Ad position on screen. See details below.	1	integer
mimes	optional	Array of content MIME types supported. Required for video	['video/mp4']	Array<string>
maxduration	optional	Maximum duration in seconds for this video as an integer.	30	integer
api	optional	Array of supported API frameworks. See details below.	[2]	Array<integer>
protocols	optional	Array of supported video protocols. See details below.	[2]	Array<integer>
white_label_url	optional	Override the destination URL the request is sent to.	'https://mydomain.com/hbendpoint'	string
pubcid_name	optional	Name of the pub common id. Conversant adapter can read the id directly if the UserID module is absent. Default is _pubcid.	_pubcid	string

The following values are defined in the ORTB 2.5 spec.

position

• 0 : Unknown
• 1 : Above the Fold
• 3 : Below the Fold
• 4 : Header
• 5 : Footer
• 6 : Sidebar
• 7 : Full Screen

api

• 1 : VPAID 1.0
• 2 : VPAID 2.0
• 3 : MRAID 1.0
• 4 : ORMMA
• 5 : MRAID 2.0
• 6 : MRAID 3.0

protocols

• 1 : VAST 1.0
• 2 : VAST 2.0
• 3 : VAST 3.0
• 4 : VAST 1.0 Wrapper
• 5 : VAST 2.0 Wrapper
• 6 : VAST 3.0 Wrapper
• 7 : VAST 4.0
• 8 : VAST 4.0 Wrapper
• 9 : DAAST 1.0
• 10 : DAAST 1.0 Wrapper