Bidder Code byplay Member no
Media Types display, video GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_byplay hb_bidder_byplay hb_adid_byplay
hb_size_byplay hb_source_byplay hb_format_byplay
hb_cache_host_byplay hb_cache_id_byplay hb_uuid_byplay

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
sectionId required The section ID '7986' string