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Brightcom SSP


Bidder Code bcmssp Member no
Media Types display GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support yes COPPA Support yes
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID 883 Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcmssp hb_bidder_bcmssp hb_adid_bcmssp
hb_size_bcmssp hb_source_bcmssp hb_format_bcmssp
hb_cache_host_bcmssp hb_cache_id_bcmssp hb_uuid_bcmssp
hb_cache_path_bcmssp hb_deal_bcmssp


The Brightcom SSP bidder adapter requires setup and approval from the Brightcom team. Please reach out to your account manager for more information and to start using it.

Bid params

Name Scope Description Example Type
publisherId required The publisher ID from Brightcom 2141020 integer
bidFloor optional The minimum bid value desired 1.23 float

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