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Brightcom SSP


Bidder Code bcmssp Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display Multi Format Support check with bidder
TCF-EU Support yes IAB GVL ID 883
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support check with bidder
User IDs none ORTB Blocking Support check with bidder
Privacy Sandbox check with bidder


The Brightcom SSP bidder adapter requires setup and approval from the Brightcom team. Please reach out to your account manager for more information and to start using it.

Bid params

Name Scope Description Example Type
publisherId required The publisher ID from Brightcom 2141020 integer
bidFloor optional The minimum bid value desired 1.23 float

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_bcmssp hb_bidder_bcmssp hb_adid_bcmssp
hb_size_bcmssp hb_source_bcmssp hb_format_bcmssp
hb_cache_host_bcmssp hb_cache_id_bcmssp hb_uuid_bcmssp
hb_cache_path_bcmssp hb_deal_bcmssp

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