Bidder Code amx Member no
Media Types display, video GDPR Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId COPPA Support yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_amx hb_bidder_amx hb_adid_amx
hb_size_amx hb_source_amx hb_format_amx
hb_cache_host_amx hb_cache_id_amx hb_uuid_amx

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
testMode optional Activate 100% fill ads true boolean
tagId optional Tag ID 'cHJlYmlkLm9yZw' string
adUnitId optional Ad Unit ID used in reporting. Will default to bid.adUnitCode 'sticky_banner' string

Test Parameters

To enable 100% fill test ads, you can use the following params:

  testMode: true,
  tagId: "cHJlYmlkLm9yZw"

Note that the tagId is case-sensitive. This will produce a bid at $10 with a test creative.