Bidder Code adspend Member no
Media Types display GDPR Support no
User IDs none COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adspend hb_bidder_adspend hb_adid_adspend
hb_size_adspend hb_source_adspend hb_format_adspend
hb_cache_host_adspen hb_cache_id_adspend hb_uuid_adspend

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
pubcid required Publisher ID. 0 string
bidfloor required Minimum bid for this impression expressed in CPM. 0.03 float

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