Bidder Code adformOpenRTB Member yes
Media Types display, native GDPR Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedId COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adformOpenRTB hb_bidder_adformOpen hb_adid_adformOpenRT
hb_size_adformOpenRT hb_source_adformOpen hb_format_adformOpen
hb_cache_host_adform hb_cache_id_adformOp hb_uuid_adformOpenRT

"Deal ID" Ad Server Key


Bid params

Name Scope Description Example Type
mid required   12345 integer
adxDomain optional The Adform domain '' string
site optional Site id '123123' string
priceType optional Price type 'gross' string
publisher optional Info about publisher {"id": "2706", "name": "name", "domain": "dom"} object