Adform
Features
| Bidder Code | adform | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedId | USP/CCPA Support | yes |
| Supply Chain Support | no | COPPA Support | no |
| Demand Chain Support | no | Safeframes OK | check with bidder |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | 50 | Prebid Server Adapter | yes |
| Floors Module Support | no |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_adform |
hb_bidder_adform |
hb_adid_adform |
hb_size_adform |
hb_source_adform |
hb_format_adform |
hb_cache_host_adform |
hb_cache_id_adform |
hb_uuid_adform |
hb_cache_path_adform |
hb_deal_adform |
Adform bid adapter is deprecated since Prebid 5.0. Please refer to AdformOpenRTB adapter documentation to fetch bids from Adform demand sources.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
mid |
required | 12345 |
integer |
|
adxDomain |
optional | The Adform domain | 'adx.adform.net' |
string |
priceType |
optional | An expected price type (net or gross) of bids | 'net' |
string |
mkv |
optional | Comma-separated key-value pairs | 'city:NY' |
string |
mkw |
optional | Comma-separated keywords | 'news,sport' |
string |
minp |
optional | Minimum CPM price | 2.55 |
number |
cdims |
optional | Comma-separated creative dimentions | '300x250' |
string |
url |
optional | Custom targeting URL | 'https://some.app/?home' |
string |
Note: Spaces are not allowed between comma-separated list values. For example:
// valid params
{
mid: 12345,
mkv: 'city:NY,city:London',
mkv: 'news,sport',
cdims: '300x250,250x300'
}
// invalid params
{
mid: 12345,
mkv: 'city:NY, city:London',
mkv: 'news, sport',
cdims: '300x250, 250x300'
}