Adform for Header Bidding

Adform

Features

Bidder Code	adform	Prebid.org Member	yes
Media Types	display, video	GDPR Support	yes
User IDs	britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedId	COPPA Support	no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

`hb_pb_adform`	`hb_bidder_adform`	`hb_adid_adform`
`hb_size_adform`	`hb_source_adform`	`hb_format_adform`
`hb_cache_host_adform`	`hb_cache_id_adform`	`hb_uuid_adform`

"Deal ID" Ad Server Key

hb_deal_adform

Bid Params

Name	Scope	Description	Example	Type
`mid`	required		`12345`	`integer`
`adxDomain`	optional	The Adform domain	`'adx.adform.net'`	`string`
`priceType`	optional	An expected price type (net or gross) of bids	`'net'`	`string`
`mkv`	optional	Comma-separated key-value pairs	`'city:NY'`	`string`
`mkw`	optional	Comma-separated keywords	`'news,sport'`	`string`
`minp`	optional	Minimum CPM price	`2.55`	`number`
`cdims`	optional	Comma-separated creative dimentions	`'300x250'`	`string`
`url`	optional	Custom targeting URL	`'https://some.app/?home'`	`string`

Note: Spaces are not allowed between comma-separated list values. For example:

// valid params
{
  mid: 12345,
  mkv: 'city:NY,city:London',
  mkv: 'news,sport',
  cdims: '300x250,250x300'
}
// invalid params
{
  mid: 12345,
  mkv: 'city:NY, city:London',
  mkv: 'news, sport',
  cdims: '300x250, 250x300'
}