Bidder Code adform Member yes
Media Types display, video GDPR Support yes
User IDs britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedId COPPA Support no

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adform hb_bidder_adform hb_adid_adform
hb_size_adform hb_source_adform hb_format_adform
hb_cache_host_adform hb_cache_id_adform hb_uuid_adform

"Deal ID" Ad Server Key


Bid Params

Name Scope Description Example Type
mid required   12345 integer
adxDomain optional The Adform domain '' string
priceType optional An expected price type (net or gross) of bids 'net' string
mkv optional Comma-separated key-value pairs 'city:NY' string
mkw optional Comma-separated keywords 'news,sport' string
minp optional Minimum CPM price 2.55 number
cdims optional Comma-separated creative dimentions '300x250' string
url optional Custom targeting URL '' string

Note: Spaces are not allowed between comma-separated list values. For example:

// valid params
  mid: 12345,
  mkv: 'city:NY,city:London',
  mkv: 'news,sport',
  cdims: '300x250,250x300'
// invalid params
  mid: 12345,
  mkv: 'city:NY, city:London',
  mkv: 'news, sport',
  cdims: '300x250, 250x300'