Rich Audience

Features

Bidder CoderichaudiencePrebid.org Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDscriteo, id5Id, identityLink, liveIntentId, pubCommonId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_richaudiencehb_bidder_richaudienhb_adid_richaudience
hb_size_richaudiencehb_source_richaudienhb_format_richaudien
hb_cache_host_richauhb_cache_id_richaudihb_uuid_richaudience

"Deal ID" Ad Server Key

hb_deal_richaudience

Bid Params

Name Scope Description Example Type
pid required The placement ID from Rich Audience. 'ADb1f40rmi' string
supplyType required Define if site or app. 'site / app' string
ifa optional Identifier For Advertisers 'AAAAAAAAA-BBBB-CCCC-1111-222222220000234234234234234' string
bidfloor optional Bid Floor 0.80 float
player optional Object containing video targeting parameters. See Video Object for details. player: {init: 'open', end: 'close', skin: 'dark'} object

Video Object

Name Scope Description Example Type
init optional Start mode of the player open or close 'open / close' string
end optional End mode of the player open or close 'open / close' string
skin optional Choose the background color 'dark / light' string