Adform

Features

Bidder CodeadformPrebid.org Memberyes
Media TypesdisplayGDPR Supportyes
User IDsbritepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, sharedId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adformhb_bidder_adformhb_adid_adform
hb_size_adformhb_source_adformhb_format_adform
hb_cache_host_adformhb_cache_id_adformhb_uuid_adform

"Deal ID" Ad Server Key

hb_deal_adform

Bid Params

Name Scope Description Example Type
mid required   12345 integer
adxDomain optional The Adform domain 'adx.adform.net' string
priceType optional An expected price type (net or gross) of bids 'net' string
mkv optional Comma-separated key-value pairs 'city:NY' string
mkw optional Comma-separated keywords 'news,sport' string
minp optional Minimum CPM price 2.55 number
cdims optional Comma-separated creative dimentions '300x250' string
url optional Custom targeting URL 'https://some.app/?home' string

Note: Spaces are not allowed between comma-separated list values. For example:

// valid params
{
  mid: 12345,
  mkv: 'city:NY,city:London',
  mkv: 'news,sport',
  cdims: '300x250,250x300'
}
// invalid params
{
  mid: 12345,
  mkv: 'city:NY, city:London',
  mkv: 'news, sport',
  cdims: '300x250, 250x300'
}